Website Builders and Why You Would Want To Use One

There are several builders to choose from if you plan on going DIY with your author website. But having so many choices could cause a lot of frustration.

How do you know which one is right for you?

There are many factors at play when you are looking at easy-to-use website builders.

  • Cost
  • Usability
  • Features
  • Responsiveness
  • Popularity

Wait, popularity? Why?

If you are choosing a builder that doesn’t compete with the big guys, you may end up without a website. After putting so much time and work into it, you’ll want to choose a company that isn’t going anywhere.

Here are some top choices for websites builders that won’t leave you scratching your head:

1. Wix

You can start with the free plan, but of course will get more features when you upgrade to one of their premium plans. There are 100s of templates to begin with, and they make it easy for you to replace their content with your own.

2. Squarespace

Like Wix, Squarespace is filled with ready-made templates, and around the same prices when it comes to their plans. The drag-and-drop feature is said to be above that of Wix.

3. Constant Contact

Constant Contact is an email marketing company with an unexpected website building feature that is rising in popularity. As with the others, there is a free plan. Plus, you can add the email marketing feature.


WordPress has come a long way since launching as a blogging platform. There are many themes and extensions (plugins) to create a great looking author website. Plans can run less than Wix or more than Squarespace depending on the themes and plugins you choose.


This last option is a bit different from the first four. This article does not cover how to use this option, but there will soon be a course in The Academy for creating a custom author website with This option requires a hosting company, domain, and installation.

As busy writers, you definitely don’t want to waste time worrying about the tech side of things. So, an easy-to-use website builder is the way to go for DIY.

If you’re not a DIYer and are looking for someone to help, my design company The Glass Desk Creative Co. will be offering discounts to premium members later this year.

Do you use a trendy Website Builder not mentioned in this post?


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  1. Thanks for the post, Rebecca. I keep trying to decide whether to make an author website but I’ve not successfully done it yet. I have used both Wix and WordPress. I’ve still not gotten the hang of WordPress but I did like using Wix. My only drawback with Wix is that it is slow loading sometimes but otherwise it’s pretty good, even just the free version. Thanks for introducing me to the others, I’ll have a look at them.

    1. You’re welcome. The worst thing about using someone else’s platform is that you have to rely on the speed within their control. I’d rather purchase a hosting plan with bandwidth that will work for me, then install WordPress. I understand how tricky it is using WordPress’ dashboard. It took me a while to get the hang of it, and who has the time?! I’m hoping that the course I offer will make using WordPress not only easy but also kind of fun!

  2. I’m a kind of love-hate WordPress user. I’ve always thought the back end is kind of clunky, but I (eventually) found something that makes it much easier to work with. There’s a critter out there called the Elementor Page Builder.

    You can see any number of demos on YouTube, but I think the best of the bunch is a lengthy tutorial by WP Sculptor. (He actually has several, one several hours long, but It walks you thru not only how to use WordPress & set up the defaults on the base system, but how to integrate Elementor with it.

    There’s a free version of Elementor that I found so flexible & easy to use that I sprang for the paid version of it and was glad I did. It integrates with your mail program, makes setting up sliders and importing maps easier and has a really handy photo-layering routine in it that gives you incredible versatility for a slick UI interface. Best of all, you can get used to Elementor at no cost while you decide whether it’s for you. (There’s a downloadable free version that’s a less robust than the paid version). You do need a good host, because it’s RAM-intense, but it’s so easy even I can use it.

    1. I use Elementor with some pages of The Write Point. Of course, when you are building something so massive, like our platform, then most things have to be hand-coded. Though, I’m surprisingly pleased with how easy Elementor makes things for me. I didn’t get the pro version because the free does everything I need, and if it doesn’t then I can code it out.

      As with any website, hosting is important! I run my sites on a Virtual Private Server because shared just doesn’t have what it takes. I find that even my VPS is tasked when it comes to Elelmentor pages!! Thanks for sharing your experience.